Growth marketing without the bullsh#t. guesswork. stress. bullsh#t.
Digital marketing that isn't about increasing your PPC spend... again
AI marketing optimisation and training that isn't another Gemini course
CRO strategies that prove to your boss that your messaging is better
Outbound marketing that doesn't feel like shouting into the void
We use data-backed marketing strategies to increase your sales, and improve your efficiency. Basically talk to us if you want real results.
Multi-channel SaaS campaign
Discover the AI-fueled always on campaigns that helped fuel leads and pipeline
Digital marketing for manufacturing
Transforming traditional marketing into a digital-first strategy
Reasons you should not work with raiya 📉
- Marketing that creates revenue isn't your vibe
- You're not interested in future-proofing
- Effiency is a myth, you're a chaos only person
Reasons you should work with raiya 🚀
- You want digital campaigns that actually work
- You'd love an audit that reveals attribution secrets
- You're ready to embrace AI, in the right way
And the bit that makes us different? We've built the agency so you don't retain us for repetitive tasks.
Growth marketing without the b#llshit.
We use AI-backed digital tactics to get results for your business.
Is raiya the right marketing agency for you?
If you read any of the below and think "that's me", then you owe us a message. The worst thing that can happen is you chat with us and don't think we're the right agency, but we'll never send you away without a next step recommendation.
You’re doing marketing. Ads, emails, content… it’s all there. You just don’t know what’s driving results.
Our speciality. You need a marketing audit pronto, and to switch to always-on demand campaigns that speak to your ICP - and make learnings a lot easier to find.
You are in a business that prefers traditional marketing but you know you need to step up with digital and AI.
Traditional marketing is so important, but it's 10x more powerful when paired with digital and AI. We will work with you to execute an integrated future.
You are a SaaS, manufacturing or ecommerce business striving for growth but you need more resource.
All the ideas, but no time to execute? We are a generalist agency, and can help with any resource problems - truly acting as in-house marketing. Just get in touch.
Our services
It's time to grow your business through data-backed marketing. We're here to stop the guesswork.

Marketing audits
Our marketing audits are about clarity. Not perfection.
If you have a dashboard, great. If you have a few spreadsheets, some logins no one has touched in years, and a vague sense that “something isn’t working”, also great. Our marketing audits meets you where you actually are, there's no b#llshit here.
We review your marketing activity across channels, clean and combine messy data, and make sense of multiple datasets. The goal is simple. You should know which marketing channels are working, which are broken, and which are taking far too much time for the return they give. No smoke. No overcomplication. No pretending everything is fine when it clearly isn’t. And if it's working as well as it can? We'll tell you that too.
We’ve delivered marketing audits for technology businesses and more traditional manufacturing-style companies, so we don’t force modern, tech-first models where they don’t belong. Every marketing audit is tailored to the business in front of us, not a template with your logo dropped on it.
Audits can take anywhere from a week to a couple of months depending on depth. At the highest level, this includes stakeholder interviews so we are not just looking at the data in black and white. Because numbers without context have a habit of lying.
Marketing audits often uncover opportunities for growth marketing, marketing coaching, or a more focused AI audit. Sometimes that leads into running a new growth marketing campaign (hopefully with us). Sometimes it simply gives you confidence in what you are already doing. Either way, you leave with answers, not more questions - and we promise no post-audit sales pitch.
AI marketing training
Our AI and marketing training usually follows a marketing audit, but it doesn’t have to.
Some teams come to us knowing exactly what’s broken. Others just know they are drowning in tools, processes, and half-finished ideas.
If you are confused by the 500 AI tools shouting for your attention, trying to streamline operations, or a small team that needs to stretch without hiring three more people, this is for you.
We train teams on how AI actually fits into marketing day to day. That includes building practical AI marketing workflows, smarter lead scoring, personalised follow-ups, and where AI can genuinely help with content. We also tell you which tools will not work for your business, even if LinkedIn says they will.
This is not AI theory. It is applied, human-checked, and designed to save time rather than create more work.
Alongside AI, we also deliver training in traditional marketing, performance marketing, and brand workshops. We have launched multiple brands, worked with pretty much every tool in the book, and we know what holds up once the novelty wears off.
Every workshop is run by our founder, who has led marketing teams for over 15 years. No juniors. No read-from-the-slides sessions. Just clear, practical training your team can actually use the next day.
The aim is simple. You leave knowing what to use, what to ignore, and how to move faster without breaking what already works.
Demand generation
Demand generation is where everything comes together.
It matters because buyers now do their homework quietly. They research in a zero-click world, ask LLMs instead of Google, and often make up their minds long before they talk to sales. If you are not showing up early, you are usually invisible.
We run multi channel demand generation campaigns that meet buyers where they already are. That includes paid media, email, social, websites, landing pages, content, direct mails, and even events, all working together rather than in silos. Content and lead magnets are a big part of this. We create new assets where needed, but we also optimise and reuse what you already have so it does more of the heavy lifting.
From there, it is about turning attention into action. That means proper lead nurturing campaigns and making sure warm inbound leads are followed up properly. If you have a sales team, we work closely with them. If you don't, that's fine. We can bring in trusted freelancers to help with follow-up when needed.
Demand generation is not a one-off campaign. It is about building awareness that drives inbound lead generation, improving lead quality, and creating a steadier, more predictable funnel over time.
This work is usually delivered on a monthly retainer so we can test, learn and refine as behaviour changes.
Digital marketing
Our digital marketing service is performance-focused and channel-specific.
This is where you come to us to do one thing incredibly well, not everything at once. We focus on execution, results, and improving what happens after someone clicks, signs up, or lands on your site.
We work using the Reach, Act, Convert, Engage funnel to make sure your digital activity is realistic and joined up. In simple terms, we focus on attracting the right people, giving them a reason to engage, making it easy to convert, and following up so the value is not lost.
You can choose support in one of the following areas:
- Conversion rate and AI optimization
- Paid advertising across Google, Meta, LinkedIn and Reddit
- Email marketing and automated nurture follow-ups
- Lead magnets and content creation
If you need help with just paid advertising, we will do that. If your website converts poorly, we will fix that. If email is the weak link, we will focus there.
This is not a multi-channel service by design. If you want multiple digital channels working together as one joined-up system, that is where our demand generation service comes in. Our digital marketing service is about doing one channel incredibly well. Demand generation is about running the whole engine.
- Conversion rate and AI optimization
GEO, SEO, & copywriting
Okay, you caught us. This probably should live under digital marketing.
But GEO is the hot topic right now, and yes, having its own dropdown helps our own organic search. Guilty as charged.
Jokes aside, GEO is one of our most requested standalone services. And it’s one we’re genuinely good at, because we don’t approach it like traditional SEO with a new label slapped on.
This is not about keyword stuffing your website and hoping for the best. GEO is about helping you show up where people are actually searching now, inside LLMs and AI-powered tools.
That means creating the kind of signals AI systems care about. Think real-world credibility and usage, not just on-page tweaks. For B2B SaaS, that might look like an always-on G2 review campaign. For B2C, we’re heading straight to platforms like Reddit. We set these up to run continuously, not as one-off bursts that quietly die after a month.
Alongside that, we make sure your technical SEO is in good shape, because even in an AI-driven world, the basics still matter. Then we fill the gaps in between. Content creation across blogs, whitepapers, lead magnets, videos, and supporting assets that reinforce what AI tools see and surface about your brand.
We also set you up to track your own organic growth properly. No hidden agency dashboards. No black boxes. You should be able to see what’s improving and why, long after we’re gone.
This is a flexible service. We scope it with you and offer three clear pricing options so it’s affordable and realistic for where your business is right now.
Outbound marketing
Outbound marketing is the more sales-led side of marketing.
It includes LinkedIn direct messages, outbound emails, and direct mail. Done badly, it is annoying and easy to ignore. Done properly, it is still a crucial part of how many businesses start conversations and create opportunities.
Outbound works best when it sits alongside strong digital marketing, but it can also stand on its own. The difference is execution. We know how to get outbound messages to actually land in inboxes, not spam folders. That means setting up the right email infrastructure, warming domains properly, managing volumes, and handling all the technical details most people would rather avoid.
We have had clients ask us to send up to 500,000 outbound emails in a single month and still achieved 97% inbox placement using a hybrid Gmail and Outlook setup. That level of scale only works when the foundations are done properly.
Crucially, we build outbound systems using your software, or tools we recommend and fully explain. You have complete visibility, and you can take over whenever you want. No lock-in. No mysterious setups no one else understands.
Outbound marketing is not about blasting lists. It is about relevance, timing, and making sure the message actually arrives. We handle the hard parts so the outreach has a fighting chance of working.
The great part is we're actually pretty amazing at marketing.
Consistently demonstrated an exceptional ability to handle complex, multi-channel campaigns and sophisticated marketing automation programs. Their expertise in translating strategic goals into executable, high-impact campaigns was truly remarkable.
Global Customer Marketing Manager at Natterbox
Becca’s analytical mindset, combined with her eye for creativity and attention to detail makes her an incredibly well rounded marketer, ensuring everything she does is completed to a high standard and at speed.
Growth Marketing Manager at Purple WiFi
One of the most strategic marketers’ I’ve worked with, years after leaving her work still has an impact. Her drive, focus and complete approach made her a valuable asset to our team. It was a pleasure to work with her!
Head of Brand & Design at Bathroom Brands Group
Becca has an incredible ability to understand the business needs and turn them into data-led, clear, actionable goals that drive real results.
She also has a fantastic eye for design... her creative input was hugely helpful when it came to developing assets or refining visuals.








