portfolio

Work we've done, with companies we love.

Our portfolio is a mix of client work and in-house roles our founder has led, mostly with startups and scaleups across SaaS, services, ecommerce and manufacturing. It's a blend we're proud of, because every project adds something we can put to work for the next one.

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SaaS / HR tech
AInesHR
Building a compliance-first HRIS system from pre-launch to beta customers
“Becca combines senior SaaS marketing experience with genuine curiosity about the business she's working on. From our first conversation she pushed my thinking rather than handing me what to post, which is exactly what an early-stage founder needs. She asks sharp questions, gets to the heart of positioning fast, and is honest about where to spend and where to hold back.”
Founder, AInesHR
I started working with AInesHR pre-launch to develop competitor research, messaging foundations and ICP targeting before they went to market. We positioned the product around compliance strengths the business already had and built out the go-to-market story from there.
Since launch, I've worked on a beta testers campaign, an affiliate campaign, a webinar campaign, and I manage the company and founder LinkedIn on an ongoing basis. We've had some amazing results so far and it's a dream company to work with.
SaaS / Mapping
CADTracker
Building the commercial foundations before launch
“Wow Becca - you are good, you are very good - just had a quick skim. I am really impressed.”
Founder, CADTracker
Some of the most valuable marketing happens before the first campaign goes live. With CADTracker, the technical product and use case were there, but the commercial story, website and sales materials needed building from scratch.
I worked with the leadership team to develop positioning, messaging, website structure, go-to-market strategy, sales enablement and lead magnet assets needed to move from technical innovation to a full commercial product launching in October 2026.
SaaS / Guest WiFi
Purple
Repositioning an established SaaS brand around commercial outcomes
“Becca is a fantastic marketing leader, and it's been a pleasure working with her at Purple. She challenges the team to think strategically about what truly drives ROI, brings deep demand-generation expertise, and is generous with her knowledge. I'd highly recommend Becca to any team looking for a data-driven, strategic, and inspiring (and fun!!!) marketing leader.”
Product Marketing Manager, Purple
Purple was at a point of change when I joined. Guest WiFi was still seen as an IT purchase, which meant it was hard to show the value it could bring to marketing teams and limited how the product was positioned commercially.
One of my biggest campaigns was flicking the switch to target marketers instead. Repositioning the product as a compliant, always-on source of first-party data created instant commercial traction. I also managed a full team here, so it's what I would now consider my Enterprise package but at the time it was a full-time role as their VP of Marketing.
SaaS / Contact Center
Natterbox
Launching AI call coaching with messaging that led with the human benefit
“Becca consistently demonstrated an exceptional ability to handle complex, multi-channel campaigns and sophisticated marketing automation programs. Her expertise in translating strategic goals into executable, high-impact campaigns was truly remarkable.”
Global Customer Marketing Manager, Natterbox
I spent over a year with Natterbox solely focused on Demand Generation. From hosting digital marketing campaigns that pushed event attendance, to organising those events and everything in between. It was a role that was truly omni-channel.
One of my proudest campaigns was the AI call coaching launch. We led the messaging with how the technology supported people, not replaced them. I built landing pages, an interactive lead magnet, and ran several webinars to kickstart the full launch of the product.
Ecommerce & manufacturing
Wested Leather
From audit to full marketing partnership
“It was refreshing to talk to raiya, you can tell they really care about what they do. We asked for a quick audit and review, they gave us 33 pages of crucial information that will help us move forward with our business. It is above and beyond - just one of the reasons we actually signed with them to execute the new strategy.”
Director, Wested Leather
Wested started with a full marketing review across Shopify, paid media, social, email, customer feedback, product performance and brand search. The goal was to understand what was really driving growth, not just what was easiest to attribute.
After the audit, they came on as a full-time client. I now run their email marketing, Shopify store, paid media, organic social media and support their SEO growth.
Events
Huddle
Helping a startup build its marketing foundations
“Becca has been amazing to work with. It's so valuable for our small business (Huddle Offsites) to have her wide-ranging expertise available to us, and she has elevated our marketing in so many different ways. Couldn't recommend her highly enough if you're looking for someone who can both bring serious insight but also roll their sleeves up to get things done.”
Founder, Huddle
Huddle came to me for cold email support and the partnership grew into a wider lead generation and CRM build.
I set up their HubSpot CRM with training videos, created a flagship playbook, built a custom data scraper to make ICP research easier, and rebuilt their outbound messaging so it felt more personal and targeted.
Manufacturing
Burlington
Extending a traditional launch into sustained retail traction
“Becca and I worked in the marketing team together. She managed the digital marketing department and I saw her build her team from the ground up. She's a brilliant marketer who is creative and always had the data to back up her strategy and guide the digital marketing team in the right direction. We mainly collaborated on brand direction and graphics which I always valued her opinion on. She is an incredibly skilled leader that I think our entire marketing team learned from.”
Senior Creative Designer, Burlington
The Bespoke collection launch needed digital and PR layered onto traditional activity to widen reach and create sustained interest, not a single spike of attention.
I ran the digital side of the launch, then shifted focus toward the audiences most likely to influence purchase decisions - including press coverage, showroom presence and a stronger social following.
Manufacturing
Crosswater
Creating demand centrally, and equipping retailers to convert it
“Becca is one of the most strategic marketers I've worked with, years after leaving her work still has an impact. Her drive, focus and complete approach made her a valuable asset to our team.”
Brand & Creative Manager, Crosswater
During the pandemic Crosswater needed to move into digital marketing and help its retailers make the shift too. I created social media guides and ready-to-use posts for retailers so they could promote Crosswater while building their own digital presence.
The next phase used Crosswater's digital presence to drive consumers into local stores, rather than relying entirely on retailers to do the marketing. This marked a new era of consumer and trade marketing working together.