Skip to content
raiya

what we do · growth marketing

Growth marketing

Built for startups that have had some early wins and already have customers, who want growth and know marketing expertise is crucial to getting there.

  • From £2,500 per month
  • Built for startups ready for marketing-led growth
Talk about growth marketing
Price
From £2,500
Strategy
3 month strategy build
Channels
Multi-channel campaigns
Communication
Weekly check ins, monthly report, 3-month strategy call

how it works

The short version

  • Multi-channel campaignsSeveral channels running as one joined-up plan, so they feed each other instead of competing.
  • Channels reviewed weeklyIf a channel stops earning its place, budget and effort move. Nothing runs out of habit.
  • 3-month strategy up frontEvery growth retainer starts with a full audit and a 3-month strategy build.
  • Meetings are freeWeekly check ins, monthly reports and a 3-month strategy call. You're never charged for talking to us.
  1. 1

    Audit and plan

    We review what you've already got: customers, competitors, channels, data and messaging. If you've got customers, we'll interview them. If you've got competitors, we'll research them. Then we agree the channels worth running together, and what each one is there to do.

  2. 2

    Content engine

    At this stage, having content and lead magnets is crucial. We build the assets and repeatable engine that fuel demand, nurture and sales enablement.

  3. 3

    Launch the campaigns

    With the engine in place, we launch multi-channel campaigns designed to work together rather than compete. Messaging is tested before budget goes behind it.

  4. 4

    Report and reallocate

    Weekly updates and monthly reporting show what is producing and what is not, and budget and effort move accordingly. Nothing keeps running because it's on the plan.

Brand and website refresh plus a content engine built around real customer problems.

recent growth work

Several channels, one joined-up plan

“Becca has been amazing to work with. It's so valuable for our small business (Huddle Offsites) to have her wide-ranging expertise available to us, and she has elevated our marketing in so many different ways. Couldn't recommend her highly enough if you're looking for someone who can both bring serious insight but also roll their sleeves up to get things done.”

Founder, Huddle

View more work

the menu

What we can do at raiya

Same menu on every retainer. The difference is how much of it runs at once.

  • Multi-channel demand gen

    Paid, content, events, LinkedIn and outbound, planned as one thing.

  • Positioning & messaging

    Sharpening what you say as you move into new segments and buyers.

  • Campaigns & launches

    Product launches, webinars, reports and lead magnets people actually want.

  • Website & conversion

    Landing pages and journeys built to turn traffic into conversations.

  • CRM, automation & attribution

    HubSpot certified. Reporting built so you can see what is working.

  • AI tools & scrapers

    Custom tools and scrapers built for your team. This sits on growth, not starter.

We take on a limited number of clients at a time. Right now we're open for business, with limited space.

Good fit if

  • Startups that have paying customers but don't know how to grow
  • You have a solo marketer or no team at all
  • You need more resource but don't want to hire someone full time
  • You've built so far on founder referrals only
  • You're ready to try more than one channel

Not a fit if

  • You only want one channel developed
  • You're not looking to try new channels
  • You want a CMO-style partnership rather than hands-on execution

Not sure this is the right package?

raiya offers a full range of marketing services - you might just be looking at the wrong package. Take the two-minute quiz to find the right fit.

Take the quiz

Questions people actually ask

I'm a founder and I've built my business off referrals, will marketing even work for me?

You've already been marketing, which makes this an amazing starting point. Customers may have come for the founder, but they stayed for the product, and that's the magic we want to capture and expand on.

How does raiya use AI?

In the growth retainer we build custom tools and automations for your team: scrapers, workflows, reporting and outbound systems. Everything is human-directed, human-edited and human-checked.

Will you help with my marketing ops?

Yes, it's something we do a lot at growth stage. HubSpot, CRM workflows, automation, attribution and reporting all get reviewed and rebuilt so your data actually tells you something useful.

How is growth different from starter?

Same menu, more time and more channels. Starter is like a fractional marketer for a few hours a week. Growth is closer to a part-time marketing team, with deeper strategy, customer research and multi-channel execution.

Who actually does the work?

raiya leads everything. Where a piece of work needs a specialist, known freelancers we've worked with before join the account. You always know who is on it.

Do you lock people into contracts?

There's a 3-month notice period to walk away from raiya, but you can upgrade or downgrade your plan with no notice at all. We take on a limited number of clients at a time, so the notice period is mandatory.

Why is this retainer more strategic than starter?

The businesses in this retainer tend to be more established, so hours go into customer and founder interviews to build a content engine around the overarching strategy. Because you've already had initial success, we can get deeper into strategy mode. In general the campaigns here run across more channels and carry more execution behind them.

Not the right size?